 How hard is your promotion working for you?
Many companies spend thousands of pounds each year on promotion, which offers no returns. Even worse not many companies evaluate their promotional strategy, for example they keep advertising on yellow pages, and while they get nothing from it, they still do. Isn't that a waste of valuable funding?
There is no have to, or need to with promotion. Promotion is a fancy marketing term for Communication. Your goal is to communicate your services and products as widely as possible, in order to build a strong customer base.
There are three key rules for successful communication:
 Do not copy your competitors
Just because your competitors promote themselves in a certain way, it doesn't mean that it is successful. They are probably copying someone else. In addition, communicating in the same way or location, minimises the impact of your communication. Instead of trying to inform and attract your customers, your communication suddenly competes with the communication of your competitors. Your communication should be about enticing your potential customers, not competing with your competitors.
Be unique
Your communication needs to be about how unique your product or service is. You need to ensure your customers, that what you offer is nowhere else available. If you're similar to your competitors, why should your customer invest in you, and not your competitor? Be different, that's what your customers want.
Constantly monitor and evaluate your promotion
Promotion is an investment, and as every investment, you want to generate as much profit as possible, on every single penny that you invest. If you get no return on your investment, then you clearly need changing your promotion.
There are 6 ways of communicating; marketers refer to this as the promotional mix.
- Personal Selling: Sales people visiting businesses or customers' homes, selling the company's services or products.
- Sales Promotions: Offering products and/or services at special prices or free enabling your potential customers to test them and see the benefits in action.
- Direct Marketing: Establishing direct links with your customers aiming to convert every communication to a successful sale.
- Advertising: Print, radio or TV advertising to stimulate demand and maximise profit.
- Public Relations: Establishing strong mutual rapport with your target audience, creating a strong positive image for your company, this will lead to profitable business.
- The Internet: Promote your company online to the ever increasing online public.
Successful Communication is the one that combines a selection of the above methods, and NO, it doesn't have to involve bucket loads of money. In fact much of successful communication is FREE.
Kareta can help promote your company, utilising innovative and highly successful marketing techniques, many of which FREE. Furthermore, we will design a strategy specific to your company that will yield your desired results. Our working methodology is:
- Analysis of your current Promotional Activities
- Competitor and Market Analysis
- New Promotional Strategy (both offline and online if your company has online presence established)
- Construction of Monitoring Devices (will help evaluate each promotional strategy, and re-enforce or replace as necessary)
- Achieve maximum exposure, at the lowest possible cost.
Kareta consultants have spent years specialising in successful communication, constantly stretching the boundaries of maximum exposure at the lowest possible cost.
Whatever your requirements we can certainly help. We offer 1 hour session, free of charge, at your premises, during which we can discuss your company's requirements and advise how we can add value to your business. At the end of our meeting we will offer you with a personalised proposal and quote you can take away and decide in your own time.
Feel free to call us on 01204 481867 or alternatively contact us and we will return your call.
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